Lag measures are outcome-based metrics, offering a snapshot of results after the fact. By the time you see them, the event is over and the chance to make a difference has already passed.

Lead measures, however, are forward-focused, offering predictive insights that enable real-time adjustments based on historic trends, allowing you to continuously align your inventory to match your customer’s demand.

Lead Measures in Ad-Driven Retail

Optimize Inventory Without Guesswork

By analyzing past trends, you gain predictive insights into the expected outcomes for every sale item, allowing you to accurately forecast your entire ad—before the sale even starts.

Stay Ahead of Customer Demand

Lead measures ensure you always have the right amount of product when you need it most, providing an experience that consistently meets—and exceeds—your customers’ expectations.

Data-Driven Accuracy

Imagine knowing exactly how much product you needed before the sale even starts. Lead measures make this possible by identifying your customers’ unique buying patterns and adapting your inventory to match demand.

The Bottom Line

Lead measures allow your stores to meet demand with precision. Our data-driven insights eliminate the guesswork and provide comprehensive, performance-based metrics that help guide the decisions at every location.